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Meet the Founder

Emanuel D. Jones II smiling in a pinstripe suit

Emanuel D. Jones II, MBA, ChFC®

President and Financial Advisor


Emanuel founded Jones & Co Wealth Strategies to be the kind of firm he wished existed for the families and entrepreneurs he grew up around: multicultural, education-first, and unafraid to explain the details. As an Investment Adviser Representative, he acts in a fiduciary capacity when he offers fee-based financial planning services, advisory programs, and investment advice. He specializes in working with small-business owners, first-generation high earners, entrepreneurs, and corporate employees.

His work has been recognized by New York Life with the New Organization Agent of the Year award (2021 and 2022), Executive Council^ and President's Council^ qualification, and Top of the Class honors. He is also a recipient of the RISE Up Campaign Platinum Award and the Black Excellence Campaign Gold Award.

Emanuel earned his B.A. in Public Health from The Johns Hopkins University and his MBA from Emory University's Goizueta Business School, and in 2026 he earned the Chartered Financial Consultant® (ChFC®) designation from The American College of Financial Services. He holds the FINRA Series 6, 7, 63, and 65 registrations and is licensed in 28 states, serving clients nationally.

Outside the office you will find him on a tennis court, at a new restaurant, or in the community, from volunteering at his mother’s school to cheering on local entrepreneurs as they open their doors. He will happily suggest a first meeting over a good meal, or a set.

^Awarded by New York Life Insurance Company for outstanding sales achievements. Council is an annual company recognition program based on agent production from July 1- June 30.

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Awards and Accolades

  • 2022 President’s Council Achievement²

  • 2022 New Organization Agent of the Year

  • 2022 Life Insurance Leader

  • 2022 Top of The Class 2nd Prior Class Leader

  • 2021 Executive Council Achievement²

  • 2021 SC Zone Eagle Award

  • 2021 Top of The Class 1st Prior Leader

  • 2021 Career Builder of The Year

  • 2021 New Organization Agent of the Year

  • 2021 Career Life Producer Award

  • 2021 Career Life Achiever Award

  • 2021 Rise Up Campaign Platinum Award

  • 2020 Career Life Success Award

  • 2020 Black Excellence Campaign Gold Award

²Awarded by New York Life Insurance Company for outstanding sales achievements. Council is an annual company recognition program based on agent production from July 1- June 30. 

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Emanuel Jones sitting courtside with a racquet after a tennis match

Off the clock

Tennis, most days it isn’t raining

Since 2023, tennis has been Emanuel’s source of community, his healthiest outlet, and his best stress reliever. He is on the court with friends a couple of days a week, and more than one financial planning conversation has happened between sets. His theory: people are more honest about money when they are a little out of breath.

The game also fits how he thinks about planning. You do not win a match on one big shot; you win it with fundamentals, patience, and showing up for the next point. He plays the same way he advises: prepared, competitive, and unbothered by a bad bounce.

Bring your racquet. Doubles counts as a meeting.


Boutique attention, institutional strength

Jones & Co is intentionally small: you work directly with Emanuel, and every recommendation comes with the reasoning behind it. Behind that boutique experience sits the full support and resources of New York Life, a Fortune 100 company, and its wholly owned subsidiaries, so the planning, investment advisory, and wealth management you receive are backed by institutional research, technology, and financial strength.

New York Life

A mutual company founded in 1845 and one of the largest life insurers in the United States. New York Life and its subsidiaries provide the insurance, annuity, and long-term care solutions we use, and the training and specialist support behind our planning work.

Eagle Strategies LLC

A Registered Investment Adviser and indirect, wholly owned subsidiary of New York Life. Through Eagle Strategies, Emanuel serves as an Investment Adviser Representative and acts in a fiduciary capacity when he offers fee-based financial planning services, advisory programs, and investment advice.

NYLIFE Securities LLC

Member FINRA/SIPC. The broker-dealer through which Emanuel offers securities products and services, with the compliance oversight and research resources of a national firm.

Along with these affiliates, we draw on institutional partners such as Fidelity for custody, trading, and investment building blocks. See Strategic Alliances for the full picture.

Let’s put a name to the face.

One conversation is all it takes to know whether we’re the right fit. Bring your questions; we’ll bring the plan.

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Or start with a 15-minute intro call

 

For more information about NYLIFE Securities LLC and its investment professionals.

Click here

GET IN TOUCH

(770) 294-0475
info@jonesandcowealth.com
Jones & Co Wealth Strategies logo

OUR LOCATION

3655 Brookside Pkwy Ste 400

Alpharetta, GA 30022

  • ABOUT
    • Meet the Founder
    • Strategic Alliances
  • SERVICES
    • Our Services
    • Individuals & Families
    • Business Owners
    • Investment Management
    • Insurance & Annuities
    • Alternative Investments
    • Planning Process
  • RESOURCES
    • Financial Calculators
    • Newsletter
  • CONTACT
    • Location and Contact
    • Schedule a Meeting
  • CLIENT LOGIN
    • Your Financial Website
    • Eagle Strategies
    • New York Life
  • Schedule a Meeting
Disclosure

Emanuel Jones Ii is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in select jurisdictions. Insurance products and services may be offered only in jurisdictions where the agent is properly licensed. State license numbers shown where specifically required. Additional jurisdictions available upon request.
Emanuel Jones Ii (CA Insurance License #4116640).

As a New York Life Agent, Emanuel Jones Ii is licensed and authorized to offer insurance in California, but JONES & CO WEALTH STRATGIES, LLC may not be. For additional information on California licensure status, please click here.

Emanuel Jones Ii is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 3655 Brookside Pkwy Ste 400, Alpharetta, GA 30022, 770-294-0475. Securities products and services are offered only in jurisdictions where the registered representative is properly registered.

Emanuel Jones Ii is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company. Advisory services are offered only in jurisdictions where the financial adviser and Eagle Strategies LLC are properly registered.

Jones & Co Wealth Strategies, LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither Jones & Co Wealth Strategies, LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

This website is intended for informational purposes only. Insurance, securities, and advisory products and services are available only in jurisdictions where the applicable representative and entity are properly licensed and registered. No offers may be made or accepted outside those jurisdictions.

Copyright 2026. New York Life Insurance Company. All Rights Reserved.

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